A great song with a fantastic hook that was pretty much destined to go straight to number one but also a magnificent piece of marketing by Holly Johnson and co.
First, put in lyrics that are guaranteed upset the 1980s establishment. Then announce you’re gay (shock horror back then).

Finally, just for good measure, make a steamy video with pretty boys and a half-naked girl cavorting with just the right measure of nipple-slip to secure the BBC broadcasting ban that in itself would generate enough publicity to drive up record sales and spend 52 weeks in the Top 75.